Hi, We are Breakthrough

Our company was founded by Ahmed Gaafar in 2004 & today has over 100 employees in Egypt & Dubai.

In 2004 we started off specializing in marketing consultancy and evolved during the years to have 3 main companies under the name Breakthrough Consultancy, catering to what we believe to be the whole 9 yards for communication.

We currently represent in Egypt WSI- the 11 years in a row #1 digital consultancy globally.

We offer comprehensive consultancy services across all platforms & we specialize in digital advertising. Anything you could think of to build your brand online.

We are a young company yet our team members all bring many years of experience to their positions. From our highly creative digital design team, to our client servicing team and office staff.

At breakthrough you will find a unique combination of professionalism, enthusiasm & dedication.


has got a new name and that is what we call Proxim

Divisions & Services

We represent WSI; the #1 digital consultancy globally for 11 years in a row, based in Toronto.

In addition we are Socialbakers trusted agency in Egypt.

About WSI

Head quartered in Toronto, WSI has been developing world class digital marketing solutions since the mid 90s.

Today, WSI is a global network of 1,000 + offices in over 80 countries & has been the #1 digital consultancy globally for 11 years in a row.

WSI is committed to improving the profitability of its partners through the use of leading-edge digital technologies, delivered by knowledgeable and services-oriented digital marketing consultants.

Over the years WSI has inked several strategic alliances, partnerships and membership of industry associations that give its consultants a distinct edge in the market- place.

Industry accreditations, awards and achievements contribute to WSI’s sustained and consistent leadership position in the digital services.


  • Having on board a full team for that purpose reflects its high importance.

  • If you want your brand to not only exist online, but to excel & deliver your desired objectives, then having a solid digital strategy is a must.

  • After studying your overall communication strategy & doing intensive research covering your brand versus competition, we develop your digital strategy & work on your detailed digital plan accordingly with a clear direction.


  • The digital world requires 2-way communication & ongoing interaction. thus the ads you run on traditional media might need a little twist to work well on your digital assets… & this is where we specialize.

  • Our scope of services range from tailor-making your already-made campaigns to suit the nature of digital media & ensure interaction & high engagement … to delivering a full campaign hammering on your single-minded proposition & delivering your campaign objectives on all digital assets, whether already established or those that need development.

  • We create your creative content needed for your social media assets, website, app, game, paid ads or display banners. We can also go on-ground & in-store by hyping up your activations & branding with a digital twist.


  • Social media channels vary in their nature, relevant content & objectives they serve your brand.

  • We work with every client on a solid plan including creative content generation- ensuring that it is relevant to the brand & the channel, a posting plan with dates & timings based on highest traffic of relevant target audience, a strict response policy to ensure happy fans on the channels, as well as a system for monthly reporting & reporting feedback to client provided inquiries, complaints or leads are received on the channel.

  • We also put integration of digital assets as a priority, to ensure a full customer journey.


  • We abide by the latest trends in websites- that are relevant to your brand, to design & develop your website, meet your objectives & reflect your brand identity.

  • Our Design & Development services range from landing pages that aim at acquiring sales leads to microsites & multi channel websites that are compatible with all operating systems & devices.


  • If what you’re looking for is engagement with your fans, then apps & games are the way to go.

  • We develop apps & games that deliver your brand/campaign objectives; ranging from static games to highly dynamic ones using Augmented Reality & other advanced technologies.


  • Our SEO service includes consulting, keyword research & proposal, copywriting to enhance results, website revamping, creating incoming links & reporting.


  • Our role encompasses creative development based on client objectives, media planning based on the relevant tools. This includes PPC ads, CPC ads, display banners, content marketing & blogs. Also, our role includes media booking & reporting.

About Socialbakers

  • Socialbakers is a social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

  • Since 2009 Socialbakers has innovated enabling companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks.

  • Socialbakers is the only analytics platform that provides truly global industry benchmarks together with extensive local categorization of brands social properties. Socialbakers has been a Facebook Preferred Marketing Developer since 2011.

Breakthrough acts as a full-fledged advertising agency; where our services range from setting your brand strategy, developing marketing plans to creating ATL & BTL concepts & executing them to best fit your brand strategy & objectives.

Whether we are strategizing, creating, producing, pitching or just brainstorming our partners know that we are doing WHATEVER it takes to make their brands leaders in their markets.

Areas of expertise

  • Corporate Identity Development

  • Corporate Communication

  • Brand Strategy Development

  • Marketing Plan Development

  • Creative Development for the following

  • TV Campaigns

  • Radio Campaigns

  • Print Campaigns

  • Outdoor Campaigns

  • Promotions

  • Digital Campaigns

  • Event Planning & Execution

  • On-ground Activations Planning & Execution

  • In-store Activations Planning & Execution

  • Guerilla Marketing

  • Display Advertising

  • Media planning, buying & booking

Breakthrough enables its partners to enhance their in-store performance & hence increase sales. Our scope of services includes comprehensive solutions for ensuring & enhancing brand visibility, availability, reducing cost & empowering the sales force. Also, creating as well as implementing Plan-O-Gram based on SKUs’ performance and planning for and executing in-store events & activations.

Areas of expertise

  • Provide commercial, sales and merchandising teams

  • Shopper and consumer research

  • Competitive analysis and strategies

  • Promotion execution

  • Merchandising and out of stock prevention

  • Training and development

  • Assessments and Tune ups

  • Plan-O-Gram formulation and execution across the different channels

  • POSM planning and installation per channel

  • Quality Control Representatives

  • Outlet Activations

Breakthrough provides comprehensive event management services and solutions. From concept, design and production, down to the smallest detail and on ground management, Breakthrough takes a holistic approach to event management, in harmony with the wider marketing strategy.


has got a new name and that is what we call Proxim


  • Clients

  • Portfolio

  • Credentials


has got a new name and that is what we call Proxim

Get In Touch

Breakthrough Consultancy
1 Mahmoud Abu El Azm St.
2nd Floor, Apt.6
Maadi, Cairo

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